Yes, you’ve heard it before, you have three seconds to make someone stop. If your message doesn’t, you’ve already lost.

Every company believes in what they do. They know their products, their services, and their customers inside and out. Yet when it comes time to tell their story on a website, in a sales deck, or across social media, the message often falls flat.

After more than three decades leading creative and marketing teams, I’ve learned a simple truth: great marketing doesn’t happen by accident. It happens when talented people are given clarity, structure, and the right kind of leadership.